Your website is designed to work for you and help you achieve excellent business outcomes. It can, however, work against you. According to recent web design statistics, at least 40% of visitors who visit a business website for the first time use its design to judge the company’s reputation or lack thereof. It was also observed that 62 percent of businesses with mobile-friendly websites made 64 percent more income than those without.
These statistics show that a web design services platform is one of the most significant aspects of business success today. The layout, style, and effectiveness of your website will have a significant impact on the number of new clients you can attract. As a consequence, it is critical to fine-tune your web design in order to convey the correct message about your brand or organization to website visitors. To get you started, here are six pointers:
#1 Ensure that your website is mobile-friendly
It is critical to give website visitors a mobile-optimized experience. Cell phones and tablets were used by around 52.7 percent of internet users in 2020, and this ratio is predicted to climb by 2021. This means you won’t be able to risk your website’s mobile responsiveness in order to avoid losing prospective clients. Rocket Web Development advises website owners to utilize mobile responsive themes and templates on their websites to improve mobile user experience and lower mobile user bounce rates.
#2 Reduce the bounce rate
The bounce rate is the rate at which visitors arrive at and leave your website. It gets worse when they leave without even looking around or purchasing anything. A bounce rate of 30% to 40% is deemed acceptable, but anything greater signals that something is wrong and has to be rectified.
There are several strategies that web designer specialists may employ to lower the bounce rate of your web design services platform. It also entails making the information more reader-friendly by increasing the font size, better organizing contents, increasing color contrast, and employing a suitable layout.
Increasing the web design services platform’s loading speed can also assist to minimize the bounce rate because most individuals surfing the web are aware that they have hundreds of alternatives and will not wait any longer than necessary for a web page to load.
#3 Encourage social sharing
Social networking is one of the simplest and most effective ways to drive visitors to your website. The more people who share your website’s content on social media, the more people will see it. This might lead to an increase in income for your company.
You must make it possible for your existing blog readers to share the contents of your website on their social media accounts by placing social media share buttons on your website, so that their friends and other people in their circles may view your content and be motivated to visit your website.
#4 Optimize Navigation
A website’s navigation is also quite important. A web designer employee with poor navigation is equivalent to being lost in a large building with no knowledge of where to turn. You must design your website so that visitors can easily find what they are searching for and also go exactly where you want them to go.
It is advantageous to have your navigation bar in the same and visible area on your website. You should also label your web pages so that visitors know where they are at all times, and your navigation should be consistent.
#5 Improve SEO
Every business needs a web design with good SEO (search engine optimization). You want your website to be found fast, and even better, you want it to be seen before your competitors. To do this, web designer pros must concentrate on improving your website’s SEO.
You may improve your website’s SEO rating by regularly updating relevant material, making effective use of metadata, employing relevant keywords, and making your website search engine-friendly.
#6 Iterate and assess
Your website should be a living, evolving aspect of your business, not a static artifact. There is probably likely still room for improvement. Improving key aspects of your website will assist boost conversions, time on page, and pages per session, but the hardest part is identifying which solution will work best for your website.
In other cases, a web design agency may wish to evaluate if design adjustments would have an effect on the output of web design services platforms. Simple adjustments to button colors, headers, or wording can have a significant impact on conversion rates. All in all, rather than adopting a set-it-and-forget strategy, you may utilize software to construct A/B tests, multivariate testing, or even put up heat maps to observe what customers are doing, rather than taking a set-it-and-forget approach, especially if you don’t know what to alter.
In conclusion
To ensure the success of your website, you must employ excellent web design strategies, particularly those that are user-centered. As you can see, there are several simple things you can do to improve the load time and efficiency of your website. Visitors to your website would have a better experience, boosting their probability of becoming brand loyal.
Enspyre Digital is a design and development agency that works with both local and national clients. We recognize that you have a business to run and that maintaining a website may be time-consuming.
We focus on creating websites that perform what they are meant to do – convert! The bottom line is that your web presence must create cash for you, and we are experts at this. To learn more about our services, please contact us immediately.