Google’s powerful search engine is a valuable resource for many people. Not only does it provide people with information, but advertisers can also use Google to reach their target audience.
A Google search ad is an internet advertising service that allows businesses to tap into the power of Google’s search and display network to drive traffic to their websites. With the right keywords and ads, your company could rank higher on Google search results and noticeably increase sales. Here’s how to advertise your company on Google:
What is Google Search Ads?
Google search ads are a Google service that lets businesses advertise to customers when they search for specific keywords. A Google ad is placed at the top and bottom of the search results page, which means it has a high chance of being seen by someone who is searching for your business. It’s also important to note that you can use Google Search Ads to target users who are searching on mobile devices, giving you an edge over other types of advertising.
What are the benefits of Google Search Ads?
Google Search Ads offer several benefits to businesses, including:
Increased visibility.
Google search ads typically show up at the top or side of a search page for relevant keywords, giving your company visibility over many competitors in the same industry.
Services for any budget.
Most companies can afford Google AdWords, regardless of their size or marketing budget.
Convenient management system.
With Google AdWords you create an account and select your campaign; then you can easily monitor and make adjustments to optimize your ROI.
Simplified targeting options.
You can also easily target your campaign based on location, language, internet connection type, and browser preference so that you reach the right audience with your ads.
Flexible pricing models.
Unlike other pay-per-click advertising platforms that charge by ad placement or impressions (CPC), Google offers flexible pricing models that are limited only by how much you spend each month– meaning you only pay when someone completes a specified action after clicking on your ad (CPA).
How to set up a campaign?
To set up a Google Search ad campaign, you need to create a Google AdWords account and set up your campaign.
Upon signing in to your AdWords account, you’ll be prompted to enter the website for which you want to advertise. Along with entering your website address, you’ll also need to enter your business name and contact information. You’ll also have the option to select language and time zone.
Once you click on “Continue,” you’ll be taken to the page where you can start setting up your campaign. This page is known as the “Campaign settings” page. You can enter keywords here that will help your company rank higher on Google search results pages. In addition, it’s important to include specific information about who may be interested in your business so that you can properly target them with ads.
Next, you’ll need to choose how much money per click (CPC) or cost per thousand impressions (CPM) will be spent on each ad. Your budget for an effective advertising campaign should include an estimated CPC or CPM bid based on what works for your business and desired ROI. From there, you’ll need to choose an appropriate daily budget from the list of available options and verify email settings before proceeding with account creation.
How to create an Ad on Google?
Creating an ad on Google is a fairly straightforward process. First, you will want to create or upload your keyword list in AdWords. This will help determine your target audience and the words that you want your campaign to display on Google.
Next, you will want to create a new campaign in Adwords and write a creative headline. Be sure to include the keywords that you created earlier in the headline so it’s clear what your company offers. You can then include additional information about your company like a phone number or address in the description field of your campaign.
After creating your campaign, you can choose when it will start through the settings tab of your campaign window and decide how much money you are willing to spend on it per day as well as the daily budget and desired cost-per-click (CPC).
Targeting options
You can choose to target your ads to a specific country, region, city, or even postal code. You could also narrow down the age range and gender of your audience by targeting people over 18 years old or males, for example.
Budget and ad frequency
Google’s search engine can generate billions of searches every day. With Google Search Ads, you can tap into that massive search network to reach your target audience. The first step is to set a budget and an ad frequency.
These two choices will depend on how much you want to spend and how often you want the ads to show up on Google’s search page. Your budget and frequency should also depend on your company’s size and marketing goals, but as a general rule of thumb, small businesses should set their budgets around $10-20 per day with a frequency of three to five days per week.
Creating a campaign with already existing ads
To start advertising on Google, you first need to create a campaign. You can do that by logging into your AdWords account and clicking the green “+ Campaign” button in the top right-hand corner of the page.
For a new campaign, you have the option to choose from various types of campaigns. The most popular is “Search Network with Display Select targeting”. With this type of campaign, you can use keyword matching or keyword bidding to reach your target audience.
Once you choose the type of campaign, click “Next Step” and then fill out the necessary information about your company. This includes:
- Name of your business
- Address
- Phone number
- Email address
- Website URL
- Language preferences (if any)
Copy your old ads for new campaigns
Make sure to copy over any campaigns you have already created so that you don’t have to reinvent the wheel.
Optimizing high-performing ads for new campaigns
If you’re looking to run a new Google search ad campaign, it’s important to optimize your ads for high performance. One of the best ways to do this is by using the ad preview and diagnostics tool.
The Diagnostics Tool will review your ads for any issues, such as low-performing keywords and wasted budget, which could cause your campaign not to show up on Google Search. For example, if you’ve been running an ad that targets “women’s clothing” but there have been no clicks or conversions on this keyword, then the tool would recommend removing it from the campaign.
It can also detect if you are showing ads in countries where you don’t offer your products or services. This is a waste of advertising spend because the people in that country won’t be able to purchase anything from your site.
If you see any other problems with your ads, use the Diagnostic Tool to make adjustments before launching a new search campaign. Search engine marketing companies (SEM) like W2O Group can also help with diagnostics and optimization before launching a new campaign.
Conclusion
Google Search Ads can lead to more success for your business and help you to get the word out about new products and services. Consider this post your guide to setting up Google Search Ads and getting the most out of your campaigns.