Search engine optimization (SEO) is an essential facet of online marketing. In today’s digital landscape, search is the primary way that most people discover new sites and businesses. Fortunately, high search engine rankings are easily attainable for high-quality sites that are well-written. SEO copywriting is the art of writing content for search engines that will drive targeted traffic to your site. This can be difficult and challenging, but also very rewarding when done well. The following guide will explain everything you need to know about SEO copywriting.
What is SEO copywriting?
Search engine optimization is the act of improving your web content to be more favorable in the eyes of both readers and search engines. This can take many forms, including SEO copywriting, but the end goal is always the same: get more traffic from search engines. SEO copywriting is the art of writing content for search engines that will drive targeted traffic to your site. This can be difficult and challenging, but also very rewarding when done well. The following guide will explain everything you need to know about SEO copywriting.
How to Become an SEO Copywriter
There are a lot of people who think they can become an SEO copywriter, but most people make two critical mistakes: guessing and trying to force it. Whether you’re a blogger looking to earn some extra cash or a business owner in need of quality articles for your site, the following steps will help you on your way to becoming an SEO copywriter.
First, you’ll want to pick a niche that you’re interested in. Once you’ve chosen a few topics, it’s time to do your research. Read blog articles, watch videos, and go to any relevant forums to get a better understanding of your chosen topics.
What is SEO content?
Search engine optimization is the art of improving your web content to be more favorable in the eyes of both readers and search engines. This can take many forms, including SEO copywriting, but the end goal is always the same: get more traffic from search engines. SEO content is any content that is relevant to SEO and will help your website or blog rank higher in search results. There are a few different types of content that you’ll want to include on your site to ensure that it ranks well in search engines.
Why is SEO copywriting important?
The more people that find your content, the more you are able to do. SEO copywriting is a crucial part of online marketing for many reasons. Not only does it drive targeted traffic to your site, but it also establishes your authority as an expert in your field.
The anatomy of an SEO-friendly article
There are a few different factors that search engines look at when ranking articles, and one of these is the content of the article itself. While you can’t control what the search engines do, you can control how you write the article and include certain keywords that will help it rank well in search results. The following are a few tips for writing better SEO content.
Tips for writing better SEO content
Keep your articles to 2-3 pages.
The more content pages your article is, the less likely it will be to rank well in search results. The reason for this is that more content pages mean more content that the search engines must include in their indexes. This means more work for the servers and more data that must be stored, which in turn could lead to slower load times for your page. Keeping your articles to a maximum of 3 content pages helps to avoid this.
Include keywords in the first sentence of your article.
A common mistake that newbie SEO writers make is to try and sneak keywords into the middle of their sentences. This is a big no-no and will likely get you penalized. Instead, place your keywords in the first sentence of your article so it’s there from the get-go and the reader has no chance to miss it.
The anatomy of an SEO-friendly image
Just like with keywords, images can also be problematic for newer SEO writers. The anatomy of an SEO-friendly image is very similar to that of an SEO-friendly article. In fact, the only difference is that you’ll be looking at image alt text instead of a sentence of keywords. The image should be relevant to the article and assist the reader in navigating the content.
Optimize your images for SEO
A lot of newbie SEO writers forget this step and are surprised to find out that their images aren’t showing up in search engine results. The reason for this is that images aren’t being optimized for SEO. You can tell if an image is being broken out for SEO by looking at the image alt text. If it has keywords, it’s being broken out.
The importance of keyword research
Keyword research is the backbone of any successful SEO campaign. Without it, your articles will be missing key ingredients that will keep them from ranking well. These include relevant keywords, short & long-tail keywords, and key phrases.
Keyword research is the process of looking for keywords and keywords patterns in your industry or niche that people are likely to type into search engines when looking for information.
How to conduct keyword research for your SEO content?
First, you’ll want to pick a keyword that you want your content to rank for. In order to find these words and phrases, you’ll want to use an SEO keyword research tool. There are a number of these tools out there, but we recommend using Keyword Discovery.
Pick a long-tail keyword
Most of the time, you’ll want to go with a long-tail keyword instead of a short-tail keyword. This is because you have more room to play with and is generally less competitive. A long-tail keyword has 3-15 keywords in it, while a short-tail keyword has 2-10.
Look for related keywords
By creating a list of related keywords, you can expand your keyword pool and increase your chances of ranking for some of these related keywords. For example, if you tend to blog about fitness, you might want to include the words “workout” and “fitness” in your keyword list.
Include your main keywords in the content
While you want to be careful not to keyword stuff your article, you also don’t want to be too keyword-light. Keyword-light articles will rank well for some keywords, but not for others. The solution? Include your main keywords in the article itself.
Keyword Density – How Many Times Do I Need to Use a Keyword?
Keyword density is the percentage of keywords that appear in one article versus the total number of words in the article. For example, if an article has 1,000 words, and you use 3 keywords in that article, your keyword density is then 18%.
Do keyword research and use a keyword density calculator.
By using these tools, you can calculate your keyword density and make sure that your articles aren’t being keyword-heavy. Keyword research is crucial to any SEO copywriting campaign.
Make sure your article is well-written.
This may sound obvious, but you’d be surprised how many articles aren’t well-written. Search engines have evolved to recognize bad syntax and copy and will penalize you for it. If your article is full of grammar and spelling errors, it will likely be flagged as spam.
Conclusion
SEO copywriting is a crucial part of online marketing. Not only does it drive targeted traffic to your site, but it also establishes your authority as an expert in your field. The more people that find your content, the more you are able to do. SEO copywriting is the art of writing content for search engines that will drive targeted traffic to your site. This can be difficult and challenging, but also very rewarding when